strawberry just add cream

Breeding breakthrough adds flavour, aroma and yield to ornamental strawberries

Intensive breeding programme produces dual purpose strawberry fit for ornamental display as well as taste-conscious strawberry lovers.

Thompson & Morgan is pleased to launch the very best-flavoured strawberry following 8 years of intensive development work by the Thompson & Morgan plant breeding team.Strawberry‘Just Add Cream’ also produces appealing pink flowers, so although pink-flowering strawberries are renowned for poor fruiting and poor flavour, this is a fabulous new variety that finally brings real strawberry taste and that distinctive, old-fashioned strawberry aroma back to the garden. In fact, if gardeners don’t agree that this is the best-flavoured strawberry they’ve ever grown, Thomson & Morgan will give them their money back!

strawberry just add cream

Aiming to meet the growing demand for productive, yet attractive plants that suit smaller, modern gardens, the T&M; team carried out an extensive and intensive programme of breeding. They took existing pink-flowering types and crossed them with traditional varieties from around the world; many of which are delicious, but have tended to display low yields and are not known for commercial use. The resulting crosses (some 2,000 plants each year) were then re-crossed with modern everbearing varieties in the search for the best flavour.

The results speak for themselves. Strawberry ‘Just Add Cream’ is a compact plant producing masses of mid-pink flowers and few runners in favour of more fruit – up to 1kg per plant. Early to fruit, it will keep cropping until autumn, but the key difference with any strawberry currently on the market is the totally unique flavour. It combines the sweetness and size of home-grown strawberries with that special taste of the wild woodland or alpine strawberry. The flavour is stronger and more stable over the season than varieties with a similar aroma note, like ‘Mara des Bois’ and ‘Charlotte’.

This brand new exclusive strawberry is set to take the gardening world by storm; it’s perfect for gardeners that don’t want to compromise on design, yet yearn for a bit of home-grown produce. The pretty pink flowers bring a decorative touch to patio pots and hanging baskets, beds and borders, going on to produce fabulously aromatic fruit.

strawberry just add cream
strawberry just add cream

Thompson & Morgan plant breeder, Charles Valin said: “I set out to add flavour to the pink-flowered strawberries, but the results have been way beyond my expectations: the strong alpine strawberry aroma shocks your taste buds and takes you back to childhood memories of your very first taste of a strawberry. You can both smell and taste the perfume. Those that have tried it are amazed by the intensity of its aroma and flavour, and many people have actually told me it is the best strawberry they have ever tasted. The flavour is really very special.”

Thompson & Morgan’s top tips on how to grow super tasty strawberries


  • Unique sweet flavour and aroma unlike any commercial strawberry
  • Money-back guarantee
  • Decorative strawberry plants with pretty pink flowers
  • Everbearing - keeps on cropping all through the summer
  • Height 30cm (12”). Spread: 50cm (20”)

Strawberry ‘Just Add Cream’ is available exclusively in the Thompson & Morgan 2017 Spring Catalogue; first mailing to customers was in December 2016.

T72198P Strawberry Just Add Cream 10 Bareroots £16.99

T72197P Strawberry Just Add Cream 5 Bareroots £12.99


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