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Rudbeckia 'Enchanted Velvet Flame'Rudbeckia hirtaConeflower, Black-eyed Susan

Half-hardy Annual

What is Half-Hardy Annual?
A plant that completes its entire life cycle (growth, reproduction, death) in one season.
Can be grown outdoors but requires winter protection from frosts and temperatures below 0C.

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Deep maroon-red semi double flowers

Very long flowering season until the end of autumn

Robust and reliable


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Please note: This product cannot be delivered outside the United Kingdom.

Height Up to 50cm (20in)
Spread Up to 45cm (18in)

Half-hardy Annual

cottage gardenswildlife gardenscut flower garden

sun or semi shade

Flowering Months

A semi-double, maroon-red Rudbeckia with a chocolate cone. Rudbeckia 'Enchanted Velvet Flame' is an easy red to place in the garden, re-invigorating mid-summer borders with rich colour just when they are beginning to flag and continuing to flower for months.

Rudbeckias are one of the most useful of garden annuals, combining distinctive looks, robustness and a very long flowering period. The semi-double flowers are up to 10cm (4") in diameter and held on sturdy, weather-proof stems above neat mounds of foliage that do not overcrowd neighbouring plants. Flowering non-stop from July to October, the nectar-rich blooms are loved by bees and butterflies, making them great for wildlife-friendly gardens. Rudbeckia ‘Enchanted Velvet Flame' is a lovely choice for planting in bold groups throughout beds and borders, or filling patio pots. The eye-catching blooms also make a useful cut flower for a vase indoors. A short-lived perennial, best treated as an annual. Height: 50cm (20”). Spread: 45cm (18”).

Plant height and spread is seasonal therefore we list by pot size rather than a defined plant size. The height and spread of the plant delivered will vary depending on the season, meaning arrival images are an indication only.

Show Codes

3 Jumbo Plug Plants (KF6222)

6 Jumbo Plug Plants (KF6223)

How to Grow
Pot up rudbeckia plants and grow them on in frost free conditions for transplanting outdoors later on. When plants are well-grown and all risk of frost has passed, acclimatise them to outdoor conditions over a period of 7 to 10 days, before planting them outdoors in sun or partial shade. Rudbeckia enjoys a fertile, preferably heavy soil that is rich in organic matter and well drained. Coneflowers resent drought and dislike soils that dry out in summer.
More Info
Feed and water rudbeckia plants regularly. Deadhead faded rudbeckia flowers to encourage more blooms to be produced.

Seeds and garden supplies will normally be delivered within the time period stated against each product as detailed above. Plants, bulbs, corms, tubers, shrubs, trees, potatoes, etc. are delivered at the appropriate time for planting or potting on. Delivery times will be stated on the product page above, or in your order acknowledgement page and email.

Orders for packets of seed incur a delivery charge of £2.99.

Orders which include any other products will incur a delivery charge of £6.99.

Where an order includes both packets of seeds and other products, a maximum delivery charge of £7.99 will apply - regardless of the number of items ordered.

Large items may incur a higher delivery charge - this will be displayed in your shopping basket.

Please see our Delivery page for further details, and more information on different charges that may apply to certain destinations.

For more information on how we send your plants please visit our Helpful Guide on plant sizes.

Thompson & Morgan strives to ensure that all its plants are delivered to you in the perfect condition for planting. While the majority of our nursery plants cope well with slight delays in intransit, sadly, the time it takes to deliver to certain locations in the UK means that we can't guarantee this for some of our smaller plug products and tender bedding and vegetable lines, which do not respond well to the extra journey time. So regretfully while we offer the majority of our live plant offering nationwide, we are unable to ship plugs, begging plants and tender vegetable plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR24, ZE1-ZE3


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